There is a good selection of shops, including a large number of high-end jewellery stores , plus designer fashion shops, lots of quality Swiss souvenirs. There is also a fair number of art galleries. Prices in this resort are pretty high.
Daytime winter activities include snowboarding, paragliding, cross-country skiing, snowshoeing, winter hiking, ice climbing, curling, ice-skating. tennis, squash, bowling, sledging, tubing and sleigh rides.
Indoor activities include tennis, swimming and golf . During the summer: hiking and mountain-biking are both very popular.
The nightlife in Zermatt is very lively, with plenty of bars, discos and restaurants.
Zermatt has reputedly has more restaurants than any ski-resort in Europe and has something to suit all tastes and pockets, from the cheap and filling fondue to more sophisticated gastronomic feasts. 38 on-slope restaurants.