Shopping is limited to essentials and not for shopaholics. A handful of supermarkets; plenty of sports outlets which sell and hire ski-equipment; a few designer clothing boutiques; newsagent with general goods and souvenirs; bank.
During the daytime the winter activities include cross-country skiing, snowboarding, sleigh rides, ice-skating and curling. Hiking, mountain biking, tennis and rafting are all popular in summer. There are concerts, exhibitions and folk-music evenings are held in the Piccard centre.
The nightlife here is lively and abundant apres-ski in numerous bars, cafes and cellars. The live music venues and discos are open until the early hours.
There is a modest selection of restaurants, including a number of mountain huts and a couple of pizzerias. The traditional Austrian and local Otztal specialities augment the usual international fare. Cuisine is of a good standard but pricey. Drinks tend to be much more expensive than elsewhere