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The area is particularly suitable for couples or singles; children would have a better holiday at Playa d'en Bossa. The resort is also popular with gay holidaymakers, with one hotel catering purely for gay clientele. There are a range of hotels from 1 to 4 stars, but with a preponderance of apartment complexes. Beachwise there are a series of narrow beaches (some partly man-made) interspersed with rocky outcrops. Generally rather poor-quality sand. Daytime activities here include: visits to historic Ibiza Town, with its archaeological museum, 13th-century cathedral, 16th-century church, Roman (and earlier) remains and Sa Penya old fishermen's quarter. Water sports and pedalloes; multisports courts. Aguamar water park and Club Fiestaland at the adjoining resort of Playa d'en Bossa.
The nightlife consists of discos, plus hotel entertainment and music bars, but much more in Ibiza Town, including a casino with live shows.