The area is primarily popular with British and German tourists.
There is a wide range of accommodation available mainly in the middle to budget range; higher concentration of older properties than more modern Cala Millor, the neighbouring resort.
Cala Bona's main beach (Cala Bono) is a reasonable sand and gravel beach (500 yds wide by 90 yds deep), is enclosed by rock breakwaters and has sunbeds and few thatched parasols. There is a similar beach at Costa de los Pinos; both are augmented with extra sand dredged up from beneath the sea.
A better, longer beach with smooth, light sand can be found at Cala Millor, separated from Cala Bono by a rocky section. There is a nudist beach at Punta Amer. "Artesanias" (handicraft shops) are a feature of the area and sell tourist bric-a-brac. Boutiques, leather and jewellery stores are adequate but nothing special.
Popular daytime entertainment include the 18- and 9-hole golf courses nearby; range of water sports; several tennis clubs; go-karting. There is also a dive centre, cycle hire, crazy golf, horse riding/trekking.
By night there are discos and music bars. There is also an Auditorium/theatre with international programme as well as a seasonal open-air disco just outside town.
Excursions include a range of half day trips to the interesting old town of Arta, boat trips, glass-bottomed-boat trips.
Full day excursions are available to the Reserva Africana wildlife park on the edge of town; caves of Drach, San Salvador monastery and Cala Figures; caves of Ham (8 mls); Palma shopping; Alcudia, Formentor and monastery; Pollensa; Valldemosa and the west. In all fairness, Cala Bona is not particularly suited for those families seeking an active holiday, but perhaps more so for those looking for a relaxing break with the option of the "bright lights" of the more lively Cala Millor around 5 minutes away by taxi.