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Alaro has wide appeal, including golfers and water-sports enthusiasts. The area tends to attract people seeking a quieter beach or pool holiday.

Accommodation here consists mainly of self-contained self-catering complexes, but also 4- and 5-star hotels. A popular attraction is the main Alvor Beach (sometimes known as Torralta) which runs for 4½ mls and is wide, sandy, straight, backed by dunes and has plenty of facilities. Tres Irmaos Beach, farther east, is mostly backed by cliffs with huge rocks scattered along the shoreline (contains basic facilities like sunbeds, parasols, restaurant and bar). Farther east still, Prainha Beach is in a small cove with access only via Prainha complex providing all beach facilities so it can be expensive for nonresidents. Beyond that, and well on the way to Praia da Rocha, Vau Beach is also in a cove and backed by cliffs, with bar, restaurant, sunbeds and sun shades.

Popular attractions here include: a variety of water sports, 'Slide and Splash' Aquapark, golf, horse riding (at Centro Hipico de Belmonte in Portimao). By night there are a range of bars in the village with a greater choice locally (including discos, bars and casino) in Praia da Rocha and Portimao.