The area is a popular lunching spot for coach parties; also popular with "yachties" in high season, who berth their yachts in the small harbour.
The beaches here are small, optimistically named Paradise Beach, set in a rocky cove at the NE end of the promenade, is pebbly, has no facilities and is reached by steep steps; the beach in the village is similar, with no shade, situated below the main road. There are a number of easily accessible small coves to the S, on the road to Sami, as well as a larger, popular beach at Karavomilos, 2½ mls away, which is stony and has no facilities, although it is backed by a small, pleasant park. Spectacular Myrtos Beach on the W coast is about 4 mls NW of Aghia Efimia, accessible via a white-knuckle road.
Entertainment consists mainly of the beaches and water based activities, including diving (PADI dive centre), sailing and snorkelling; exploring the island by car. By night there are choice of cafes, bars (some with music) and tavernas; an isolated disco (seasonal), 2½ mls S at Karavomilos.
Full day: island tour including Drogarati Cave and Melissani lake grotto; pretty harbour village of Fiskardo; marine wildlife tour by boat; boat trip to Ithaca; boat and coach trip to classical site and museum of Olympia on the mainland; various sailing, swimming and snorkelling trips.